Health-Tech Service Design

Market desirability, business viability and technical feasibility for a telehealth service

Services
Design Thinking
Market Research
GTM Strategy
Date
September 1, 2014
Website
IC Health

Overview

IC Health’s number one client was considering developing a telehealth service to complement a new self-injection device used towards the treatment of rheumatoid arthritis.

Execution

My task was to help IC Health demonstrate the technical feasibility, business viability and market desirability of the new proposed service. I issued an informal RFP to technology vendors in the telehealth space and took their consolidated responses, in combination with thorough secondary research, and synthesized them into an informative report containing recommendations that addressed key risks and opportunities.

Results

IC Health delivered the comprehensive feasibility report and the client has since decided to move forward with the service.

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